Modern Book Marketing Strategy: Why Book Tours Still Matter

Hey Modern Authors, A few weeks ago, an author in our community hours asked me a question I hear all the time: "Are book tours even worth it anymore?" What she really meant was: "Will I sell enough books to justify the effort?" And that's the problem. Because after helping more than 3,500 authors publish books, I've become convinced that most people evaluate book tours using the wrong metric. They assume a book tour exists to sell books. At one event.In one room.On one night. But the most...