Own a Category Before Someone Else Gives You One

Howdy Modern Authors, Last week we talked about your "I help..." statement. Because opportunities usually begin when someone can explain what you do. The response to that newsletter was incredible. But it also surfaced another question that kept showing up in replies: "Okay... but how do I become the person people actually think of?" That's a different challenge. Being understandable and being memorable aren't the same thing. Plenty of experts can explain what they do. Far fewer become the...